SFD becomes Serious Food

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SFD becomes Serious Food

We have come a long way since the business first started and we have seen a huge amount of change in this fast-paced industry that we all love. After 8 years of SFD we are giving ourselves a new identity, Serious Food will become our new trading name.

Over the coming months, you will see our new logo appearing on vans, stationery, brochures and email addresses plus, as you can see, we have a great new web site.

Rest assured, nothing else about us is changing. Our registered name will stay as SFD (GB) Ltd. and our
bank account will remain the same. We will continue to work with amazing customers and suppliers who are as passionate about great food as we are. And more than ever, we will continue to deliver a slice of the food inspiration that makes this business tick.