NEW – Peck and Strong Cakes

Peck and Strong are one of our favourite artisan bakeries. From small-beginnings in their base in Devon they have been tweaking their recipes for nearly…

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Announcing the launch of ‘Serious Smokehouse‘… our new American Pit BBQ concept that’s taking the high street by storm. A newfound appreciation for handcrafted food…

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Special Offers for July

Celebrate a cracking summer with 25% OFF some great sauces, perfect for enjoying the sunshine. Alfees Louisiana Buffalo Wing Sauce Rich Sauces Blue Cheese Dressing…

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Hotelympia 2018

Embracing Europe at Hotelympia

Delivering International Inspiration at Hotelympia this Spring The Serious Sales team love nothing better than catching up with chefs and buyers from all over the…

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Christmas 2017

The nights are drawing in and Christmas is nearly here. Last week we had a fantastic display of our Christmas products, some of them old…

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SFD becomes Serious Food

We have come a long way since the business first started and we have seen a huge amount of change in this fast-paced industry that…

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Special Offers for October

Make the most of Octobers promotions. SCE117 Caesar Dressing 25% OFF Our Caesar dressing tastes great and is perfect on a multitude of salads, it’s…

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Dots Doughnut Cart Arrives

We are really excited to be taking delivery of our Dots Doughnut Cart next week. The products are proving extremely popular with customers and we…

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