Superblend is a brand new range of croissants, pastries and morning goods made using a revolutionary blend of concentrated butter and vegetable oil. Concentrated butter is a butter oil which guarantees a fat content of 99% therefore tastes like butter. The addition of sourdough improves the taste, layering and crispness and the shortness of bite.
Superblend has the characteristics of butter at a more affordable price, making it excellent value for money. It is also contains no artificial flavours and no artificial colours.
Previously, non butter croissants would have been made from margarine or a margarine/butter blend. Without the concentrated butter, these products never had the eating quality, mouth feel and taste of an all butter croissant. Now, with the introduction of Superblend we have a product that can deliver great margins without compromising flavour, taste and quality.